Heldáy de la Cruz (pronounced "el-dye") is a Mexican multi-disciplinary artist and graphic designer. His art practice finds balance in the organic essence of hand-drawn pieces and the digital nature of graphic design. He holds a strong conviction in preserving the dignity of a creative process, and therefore does not use ai tools to aid in his work. He specializes in making original illustrations and typefaces, and building and maintaining honest brand identities.
Heldáy's artwork and story has been shared in Milk X Magazine (Hong Kong), The Huffington Post, AIGA Portland, She Shreds Magazine, Ecotrust, Street Roots, East Oregonian, The Oregonian, ACLU of Oregon, Design Week Portland, Brand New Podcast, Social Justice League Podcast, Talking with Ghosts Podcast, Homebase Gallery, CultureStrike, the Define American Film Festival, and the U-FLi Center at Brown University.
He is the Design Director of Provecho Magazine and has been the Senior Designer at Ecotrust for more than ten years. He is based on the West Coast.
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